{"ID":2872044,"CreatedAt":"2026-06-01T04:54:23.091178241Z","UpdatedAt":"2026-06-01T04:54:23.091178241Z","DeletedAt":null,"paper_url":"https://arxiv.org/abs/2509.09138","arxiv_id":"2509.09138","title":"User Exploration and Exploitation Behavior Under the Influence of Real-time Interactions in Live Streaming Environments","abstract":"Live streaming platforms offer a distinctive way for users and content creators to interact with each other through real-time communication. While research on user behavior in online platforms has explored how users discover their favorite content from creators and engage with them, the role of real-time features remains unclear. There are open questions as to what commonalities and differences exist in users' relationships with live streaming platforms compared to traditional on-demand style platforms. To understand this, we employ the concept of Exploration/Exploitation (E/E) and analyze a large-scale dataset from a live streaming platform over two years. Our results indicate that even on live streaming platforms, users exhibit E/E behavior but experience a longer exploration period. We also identify external factors, such as circadian rhythms, that influence E/E dynamics and user loyalty. The presented study emphasizes the importance of balancing E/E in online platform design, especially for live streaming platforms, providing implications that suggest design strategies for platform developers and content creators to facilitate timely engagement and retention.","short_abstract":"Live streaming platforms offer a distinctive way for users and content creators to interact with each other through real-time communication. While research on user behavior in online platforms has explored how users discover their favorite content from creators and engage with them, the role of real-time features remai...","url_abs":"https://arxiv.org/abs/2509.09138","url_pdf":"https://arxiv.org/pdf/2509.09138v1","authors":"[\"Akira Matsui\",\"Kazuki Fujikawa\",\"Ryo Sasaki\",\"Ryo Adachi\"]","published":"2025-09-11T04:21:01Z","proceeding":"cs.HC","tasks":"[\"cs.HC\"]","methods":"[\"LoRA\"]","has_code":false}